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Introduction You set up your campaign, carefully select keywords, adjust bids… and then check the report—something isn’t right. Your ad is being shown to people who aren’t even looking for your product.  Why does this happen? The key lies in keyword match types. They determine how flexibly Google interprets your keywords and who actually sees […]

Google’s Performance Max campaigns are a powerful way to maximize conversions across all Google advertising channels, including Search, Display, YouTube, Gmail, and Discovery. Unlike traditional campaign types, Performance Max uses automation and machine learning to optimize ad performance in real-time. To get the most out of your Performance Max campaign, follow these steps: Define Your […]

Google Ads operates on an auction system, determining which ads appear for specific queries and in what order. Understanding the auction process and analyzing competitor metrics can provide valuable insights to refine your ad strategy and improve performance. How the Google Ads Auction Works Every time a user enters a search query, Google runs an […]

How to Find the Search Terms Report One of the most common pitfalls of Google Ads is search terms. Not every new advertiser may know that the keywords they choose can be shown for a very wide range of search terms, many of which may not be relevant. The difference between the two is pretty […]

Previous parts – Part 1, Part 2 How to improve traffic quality? Optimization, Exclusions And Adjustments As we have already said, using Display campaigns has both good and bad sides. And immediately after launching, you will, of course, encounter the bad side – an incredible amount of irrelevant and low-quality traffic. You need to put […]

Now let’s put the knowledge we gained from the first part of the Display campaigns guide into practice. Let’s create your successful campaign. Settings Click on create a new campaign. Select the Awareness and consideration objective and the Display campaign type. In the next step, select the location and language you plan to target. We […]

Many advertisers do not like to use Display Ads in their accounts. The most common motivation is that such campaigns drain the budget even with certain advanced settings and after testing several targetings. Is this really true, or is it still worth breaking through the labyrinths of Google Ads to achieve efficiency from display campaigns? […]

Introduction Campaign settings play a crucial role in the performance of your Google Search Ads. Proper configuration ensures that your ads reach the right audience, use budget efficiently, and align with your goals. In this post, we’ll walk through essential campaign settings and share recommendations to avoid common mistakes and optimize performance. Campaign Name A […]

Search campaigns are one of the most powerful tools in the world of digital marketing, offering businesses a direct path to connect with potential customers at the exact moment they are searching for products or services. However, setting up an effective search campaign requires a solid strategy and proper execution. In this guide, we’ll explore […]

Introduction Google Search Ads are a powerful way to attract potential customers, but regular optimization is crucial to achieve the best results. In this post, we’ll walk you through effective strategies to reduce costs and improve campaign performance. Keyword Management and Optimization The foundation of a successful campaign lies in choosing the right keywords. Use […]

If you have long wanted to start using Google Ads, but have not decided to, then your fears are not in vain. This advertising tool is indispensable for the vast majority of businesses due to its huge reach of more than 5 billion impressions per day, but it has many difficulties and pitfalls, especially dangerous […]

Google Ads is a powerful tool for driving traffic and conversions, but without careful management, costs can quickly spiral out of control. Whether you’re a seasoned advertiser or just starting, understanding how to save money in Google Ads is crucial for maximizing your return on investment (ROI). This blog post outlines seven effective strategies to […]

Google Ads can be an incredibly effective tool for driving traffic and sales, but only when used correctly. Mistakes in campaign setup and management can lead to wasted budgets and poor results. Here are three common Google Ads errors to avoid to ensure your campaigns are as effective as possible. Don’t Run Ads Without Conversion […]

Improving your click-through rate (CTR) in Google Ads is essential for driving more traffic to your website, increasing conversions, and boosting your business’s profitability. A higher CTR not only signifies that your ads are engaging and relevant to your audience, but it also helps improve your Quality Score, leading to lower costs and better ad […]

What is Pay-Per-Click (PPC) Pay-Per-Click (PPC) advertising in Google Ads is a popular digital marketing channel that can drive a significant boost to your business. However, without proper management, the costs of PPC campaigns can quickly spiral out of control. Reducing costs while maintaining or improving performance is crucial for maximizing return on investment (ROI). […]