!
Irrelevant searches slip in
Broad matching and automated expansion can show ads for searches that are close on paper but wrong for your business.
Traffic Cleaner
Stop paying for the wrong searches.
See the real search queries behind your clicks, find low-quality traffic, and approve AI-recommended fixes before they go live in your ad account.
247queries reviewed
58competitor searches found
3keyword opportunities
AI found traffic wasteNeeds review
- cheap apartment listings$15.67
- free real estate ads$12.40
- best property agencyKeep
Your keywords are not always the searches you pay for.
You choose keywords, but search platforms can match your ads to many related real-world queries. Some bring customers. Others quietly drain budget.
$
Budget leaks through clicks
Low-intent clicks may look harmless one by one, but they add up across campaigns, locations, and ad groups.
AI
Manual review gets skipped
Search query reports are dense. Traffic Cleaner turns raw rows into clear actions, explanations, and reviewable recommendations.
From messy search queries to cleaner traffic.
Traffic Cleaner analyzes real search behavior and turns it into decisions your team can approve.
Select a campaign
Choose the campaign you want to review and let Optimizee collect the relevant search query data.
AI classifies intent
Every query is grouped as negative, keyword, observe, brand, competitor, or OK with reasoning attached.
Review the proof
See relevance, intent, confidence, performance, and why each recommendation was made.
Approve and publish
Publish selected negatives or keyword opportunities only after human review.
Human approval built in
AI recommendations without autopilot risk.
Traffic Cleaner helps you move faster without handing over control. Your team sees the data, reviews the reasoning, and decides what gets published.
✓Find wasted trafficSpot irrelevant, low-intent, competitor, and brand-related queries faster.
✓Discover better keywordsTurn high-intent real searches into new keyword opportunities.
✓Understand every decisionEach recommendation includes reasoning, confidence, and performance context.
Built for owners and PPC teams.
The language is simple enough for business owners and detailed enough for performance marketers.
For business owners
Understand whether your ad budget is bringing qualified traffic or paying for searches that do not fit your offer.
- See real searches, not just the keywords you selected.
- Understand where low-quality clicks are coming from.
- Approve improvements without learning every PPC detail.
For PPC managers
Review search queries faster, standardize decision-making, and publish cleanups with less spreadsheet work.
- Classify queries by action and intent.
- Prioritize terms by spend, confidence, and performance.
- Convert review into publishable negatives and keywords.
Find out what your ads are really paying for.
Run Traffic Cleaner on one campaign and get a clear review of wasted searches, keyword opportunities, and terms worth watching.
Start traffic review