We spent a decade running accounts and watching the same work go undone every month. So we built a tool that does it right the first time and keeps it that way.
In 2019, our co-founder was managing dozens of accounts for SMBs and e-commerce companies. Every month, the same waste: search terms nobody meant to bid on, ads that went stale, structures that drifted. Every month someone had to find it, fix it, document it.
The smart people in those accounts knew what to look for. But they had no time - so the work didn't happen, and the clients paid the difference.
The insight was simple: if it was boring enough that nobody did it, maybe a machine could do it better. So we built one.
Every tool we've built came from a customer saying "I need this." We don't have a roadmap, we have a stack of real requests.
We deploy new tools in weeks, not quarters. The version that matters is the one people are using and telling us how to improve.
We propose changes, you approve them. Nothing goes into your account without your permission - the tool proposes, you decide.
A small team of PPC specialists, engineers and designers in New York. We use the tools we build.